Trustworthy Online Controlled Experiments

“Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing” is a book co-authored by Ron Kohavi, Diane Tang, and Ya Xu. The book provides a comprehensive guide on reliably and effectively designing and conducting online experiments, specifically A/B testing. Drawing on the authors’ vast experience at companies like Microsoft, Google, and LinkedIn, the book provides practical advice on the complexities of large-scale experimentation, statistical analysis, and common pitfalls to avoid.